OUR STORY

Meet Brian Reding, our founder, whose journey into design is deeply rooted in the hands-on hustle of entrepreneurship. As the co-founder of Olga’s Organics, a clean beauty startup that’s grown into a recognized brand, Brian learned the art of design by doing. In those early days, he was the one shaping the brand’s identity, sketching out packaging concepts, building the website from the ground up, and even leading a full brand, website, and packaging overhaul in 2022—a transformative project that elevated the company to new heights.

Brian’s role wasn’t just about making things look good. He became the storyteller, crafting pitch decks that secured meetings with major national retailers and creating sales narratives that made the brand unforgettable. He experienced firsthand how good design doesn’t just support a business—it drives it forward.

Through these experiences, Brian gained a unique perspective on what it takes to run a business, from balancing creative decisions with budget constraints to ensuring every visual element speaks directly to the heart of a customer. He understands the pressure, the stakes, and the importance of getting it right.

Today, Brian channels that knowledge and passion into helping other businesses create their own standout visuals. Whether it’s branding, packaging, or web design, he brings the same dedication and attention to detail that helped grow Olga’s Organics, ensuring every project tells a story that connects and inspires.

DARE TO BE BOLD.

The redesign for Olga’s Organics was clear and simple— to formulate a vision that would help convey the value of Olga’s products to their customers with incredible visual execution, flawless website performance, and incredible attention to detail. First impressions matter; Genesis Design Group exists to make sure your company’s is exemplary.

“We wouldn’t be where we are today without all the incredible work Brian has done for our company. He didn’t go to some school for this, to learn design, he learned by doing with a real business at stake. He succeeded in every possible way, and it’s no understatement to say our company would not be where it is today without the incredibly professional design work he has done!”

— Olga from Olga’s Organics

LET’S CREATE

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